Organizations need to understand stakeholder perspectives for greater and faster acceptance of strategic
initiatives. Most organizations are trying to manage a great deal of change and must be able to implement the changes effectively.
Research provides critical insight so that an organization understands and learns through an analysis of the organization
and project approach effectiveness. By understanding and learning, future change initiatives will be more successful.
By conducting research and providing a feedback report, insights and practical next steps for accelerating
adoption will be enhanced. The feedback report should make a difference and providing stakeholders with a shared understanding
and aligned approaches for future projects.
The feedback report answers:
What did we do?
o How did we do it?
What did we learn?
o What do we do with the knowledge?
The scope of services usually includes:
Assist in planning the research
approach including stakeholder analysis.
Assist in gathering and reviewing
primary project documents.
Assist in creating the design protocol
for interviews, surveys, and questionnaire.
Conduct interviews, surveys, and
Analyze the initial findings to
a. Assist in next level interview redesign.
b. Conduct stakeholder interviews.
c. Compile data.
3. External Research
a. Literature Research
Feedback – Report and Presentation
a. Analyze data.
b. Draft initial feedback report
Assist in preparation of presentation.
Tool: Interactive Action Research